Casablanca
French
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ECTS
For the 1-year program : 240 ECTS
Full Time
September 2026

Home Program MSc Marketing Management & Communication

MSc Marketing Management & Communication

Q: What degree do graduates of the MSc Marketing, Management & Communication receive?

Graduates receive a Diplôme d’Études Supérieures en Management Stratégique International, approved by France’s Ministry of Higher Education and Research. The program also holds the MSc label from the Conférence des Grandes Écoles (CGE).

The aim of this MSc is to train high-level executives who, thanks to their strategic vision and mastery of marketing, management and communication tools, will be able to define and implement innovative strategies integrating digital, design thinking and new communication trends.

Key information

Campus: Casablanca
Teaching languages: French
Degrees: Master's degree
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ECTS
For the 1-year program : 240 ECTS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

State-Certified Degree

Graduating with a recognized French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

THEORY MEETS FIELD REALITY

A program inspired by both leading HR researchers and seasoned professionals, combining academic rigor with real-world expertise to manage human capital across diverse environments.

LAUNCHPAD TO HR EXPERTISE

Gain hands-on experience through internships, case studies and interactive sessions — mastering both theoretical frameworks and pragmatic HR practices to tackle present and future workplace challenges.

About this MSc

The MSc in Marketing, Management & Communication at TBS Education Casablanca offers a unique opportunity to turn your passion for brands, strategy and digital innovation into a high-impact marketing career.

Based in Casablanca, a major economic hub connecting Africa and Europe, this program equips you with cutting-edge expertise in marketing strategy, brand management and digital communication — tailored to the realities of fast-evolving, multicultural consumer markets. It combines academic excellence with field experience, blending theory, case studies and real company projects to develop both strategic vision and pragmatic marketing practice. Ranked 3rd in the Eduniversal Best Marketing Master 2025, this program stands among the best in its field.

This program is ideal for:

Graduates in business, marketing or management looking to specialise in brand and communication strategy
Graduates in social sciences or humanities seeking to build strong digital marketing and strategic skills
Professionals aiming to accelerate their career in digital marketing, brand management or communication consulting
Future marketing leaders ready to detect market opportunities and drive innovation across African and international markets

By joining this MSc, students obtain a Diplôme d’Études Supérieures en Management Stratégique International, approved by France’s Ministry of Higher Education, Research.

Lamiae Benbrahim

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility, and self-awareness.

BLOCK 1. The Fundamentals of Management

Objective: To become familiar with all aspects of management within a company.

BLOCK 2. Developing and Aligning HR Strategy with Corporate Strategy

Objective: To become familiar with strategic thinking as applied to HR management, as well as various HR policies and their alignment with corporate strategy.

BLOCK 3. Personnel Administration

Objective: To explore the various tools and aspects of human resources administration and payroll, labor laws, and the management of labor-management relations.

BLOCK 4. Change Management and Transition Leadership

Objective: To master the concepts and operational tools of change management, transition leadership, and resistance management.

BLOCK 5. Performance and Engagement Development

Objective: To explore the impact of communication, working conditions, health and safety, leadership, intercultural management, and networking, and to gain an understanding of HR Marketing.

BLOCK 6. Personal Development and Behavioral Skills Required for an HR Manager

Objective: To boost students’ personal development through the behavioral skills they will need as HR managers and decision-makers.

BLOCK 7. International Perspective in HR Management

Objective: To integrate an international dimension into human resource management concepts and practices.

BLOCK 8. Research Methods and Dynamics in HR Management

Objective: To link concepts and research to operational practices in HRM.

Keys career outcomes

Marketing Director
Marketing Analyst
Digital Manager
Brand manager
Communication Manager
Marketing Manager
Web Strategy Manager

Discover Casablanca

You will study in Casablanca, a major economic hub bridging Africa and Europe, offering a dynamic and forward-looking learning environment.

Casablanca is Morocco’s beating heart of business, finance and innovation. As the country’s largest city and economic capital, it is home to the headquarters of leading national and international companies, a thriving startup ecosystem, and a growing network of creative and digital industries. Its strategic position on the Atlantic coast makes it a natural gateway between African markets and global business networks.

As one of Africa’s most influential business centers, Casablanca offers outstanding professional and academic opportunities. Studying here means evolving in a multicultural, ambitious city where tradition and modernity meet and where the demand for skilled HR leaders is rapidly growing.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ECTS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ECTS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

What topics are covered in the MSc Marketing, Management & Communication curriculum?

The program covers key areas including strategic marketing, brand management, digital marketing, consumer behaviour, communication strategy, design thinking, sustainability in marketing, and international market development — combining traditional and digital tools throughout.

What degree do graduates of the MSc Marketing, Management & Communication receive?

Graduates receive a Diplôme d’Études Supérieures en Management Stratégique International, approved by France’s Ministry of Higher Education and Research. The program also holds the MSc label from the Conférence des Grandes Écoles (CGE).

Where is the MSc Marketing, Management & Communication taught?

This MSc is delivered at the TBS Education campus in Casablanca, Morocco’s economic capital and a rapidly growing hub for consumer markets and digital industries. The program is taught in a bilingual format (French/English) over 12 months, full-time.

What are the admission requirements for the MSc Marketing, Management & Communication?

Applicants must hold a 4-year Bachelor’s degree (240 ECTS) or a Master 1, ideally in business, marketing, communication or social sciences. A 3-year Bachelor’s with significant professional experience may also be considered. French or English proficiency at B2 level minimum is required.

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