MSc Cultural Management (Music, Screen, Videogames)

  • Barcelona
  • English
  • Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • 1-year or 2-year track, depending on your academic background

  • For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Full Time
  • September 2026
Home Program MSc Cultural Management (Music, Screen, Videogames)
Master of science

MSc Cultural Management: Music, Screen & Video Games

A cutting-edge master’s program that blends creativity, technology, and strategic management to shape the future leaders of the music, film, TV, and video game industries.

Whatsapp
Brochure
Contact

Key information

  • Next meeting:
  • Campus: Barcelona
  • Teaching languages: English
  • Degrees:
    For the 2- year program : Master's degree
    For the 1-year program : Master of science
  • Duration: 1-year or 2-year track, depending on your academic background
  • ECTS:
    For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Cost: Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • Formation pace: Full Time
tbs 2025 1596.jpg
Objectives
Program
Career opportunities
Campus
Admission & fees
Meet us

last call

INTAKE CLOSING SOON. HURRY UP! APPLY NOW

PUT THEORY INTO PRACTICE:

Gain invaluable practical experience through real-world projects and a curricular internship with leading national and international companies.

State-Certified Degree

Graduating with an official French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

LAUNCHPAD TO PROFESSIONAL EXPERTISE

Prepare to manage innovative projects and organizations across high-growth sectors with a focus on innovation, sustainability, and global markets.

About this MSc

The MSc in Cultural Management: Music, Screen & Video Games at TBS Education Barcelona offers a unique opportunity to channel your passion for music, film, TV, and video games into a thriving career.

Based in Barcelona, a European hub for digital arts, technology, and creative industries, this program equips you with specialized management skills tailored to the interconnected ecosystem of these creative sectors. This innovative master’s program integrates cultural insight, technological innovation, and strategic management, designed specifically for the rapidly growing and resilient music, screen, and game ecosystems.

You will delve into multidisciplinary perspectives, talent & live performance management, funding & financial strategies, distribution, and screen & production project management. Furthermore, the program explores emerging technologies like AI and blockchain, emphasizing sustainable practices to ensure you are at the forefront of industry trends.

This program is ideal for:
  • •Graduates with a background in business, marketing, or management wanting to pivot into the entertainment sector
  • •Graduates in media, arts, or humanities looking to acquire strong business and strategic skills
  • •Professionals seeking to accelerate their careers in music labels, film production, or gaming studios.
  • •Creative minds aiming to blend their passion for digital arts with strategic management

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Contact
mathieu alemany tbs education

Mathieu ALEMANY OLIVER

LinkedIn
master degree

key PROGRAM Features

Study in Barcelona, a thriving European center for digital arts, technology, and creative industries. The city provides an ideal environment for networking, cultural immersion, and professional development within a vibrant ecosystem of startups and established companies.

Gain a foundational understanding of the interconnected ecosystems of music, screen (film & TV), and video games. Learn their historical perspectives and socio-economic impact, preparing you for diverse roles across these industries.

Learn from leading practitioners and internationally recognized academics who bring real-world experience and cutting-edge research into the classroom, providing unparalleled networking opportunities.

Stay ahead of the curve by exploring emerging technologies like AI, immersive tech, and blockchain, alongside a strong emphasis on environmental sustainability and green production in creative media.

Kickstart your career with a mandatory 6-month internship at a leading national or international company. This is your opportunity to apply your strategic and creative skills in a real-world corporate environment, gain invaluable hands-on experience, and build professional connections that frequently lead to full-time job offers upon graduation.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba

British distinction for management programs

aacsb

American Reference for Academic Excellence

Efmd Global Equis Accredited

European stand supported by EFMD

figaro etudiant.png

11th

French Business School 2026

leparisien.png

9th

French Business School 2026

letudiant.png

10th

Grandes Écoles 2025

YOUR MSc JOURNEY

The TBS Education Master of Science programs can be completed in one or two years depending on your academic background and professional experience.
Students with a 3-year Bachelor usually enter the 2-year track (Pre-MSc + MSc), while students with a 4-year Bachelor or equivalent experience can directly join the 1-year MSc program.

This program is a gateway to a Master of Science for students with a 3-year Bachelor Degree (180 ECTS).

 

This year allows you to study at your own pace and fit your studies* around your professional or personal commitments. You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, and languages essential to your future career.

 

Semester 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses.

Semester 2

January to April

An on-campus term that includes elective courses and an international Seminar.

More about the first year

Year 2 enables you to obtain a recognized master’s degree. It is open to students with a 4-year bachelor’s degree (240 ECTS) and/or who have completed Year 1.

 

This year enables you to specialize in a specific sector by choosing one of the 17 MSc programs available. It also allows you to gain valuable professional experience through a curricular 6-month internship. 

Semester 1 & 2

October to April

The first two semesters consist of specialized courses within the Masters of Science programs.

Professional Expertise
Soft skills certificate
Company Consulting mission

Semester 3

6-month internship

Master dissertation

Program details

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility, and self-awareness.

Dive into the core of the cultural and creative industries (CCIs). This foundational module provides a comprehensive overview of the music, film, television, and video game ecosystems. You will explore key stakeholders, organizational structures, and career pathways. By analyzing historical milestones and engaging in media and cultural studies, you’ll understand the profound societal, economic, and aesthetic impact of digital entertainment and creative media.

  •  

Master the intricacies of the live entertainment business and talent representation. This block focuses on live music audience insights, venue operations, and festival management. You will delve into the day-to-day realities of artist management, project planning, and contract negotiations, with a strong emphasis on navigating intellectual property (IP) rights to protect and effectively monetize creative talent.

  •  

Secure the financial backing needed to bring creative visions to life. Learn to navigate public grants, institutional subsidies, and tax credits essential for film, TV, and video game production. This module also covers private partnerships, equity funding, sponsorships, and licensing deals. You will design innovative market and audience revenue models, from subscription-based streaming to global crowdfunding campaigns.

  •  

Maximize the visibility and commercial success of cultural products. This module covers advanced media distribution strategies across global streaming platforms, digital storefronts, and traditional channels. You will learn the art of cultural marketing—how to build authentic brand identities, communicate cultural value, and execute highly targeted digital promotion campaigns to engage global audiences.

  •  

  • Take the helm of creative project management. In this highly practical block, you will guide a film, television series, or video game project from initial concept to commercial launch. Learn to develop strategic roadmaps, manage production budgets, mitigate financial risks, coordinate multidisciplinary creative teams, and conduct comprehensive post-launch reviews to ensure project success in the competitive entertainment market.

  •  

  •  

Future-proof your career by exploring the intersection of digital innovation and sustainable business practices. This module covers the tech convergence in creative media, teaching you how to integrate artificial intelligence (AI), blockchain, and immersive technologies into cultural projects. Additionally, you will master green production standards, environmental sustainability, and ESG reporting to lead eco-conscious initiatives.

  •  

Expand your creative projects into the global marketplace. This block focuses on structuring transnational distribution and leveraging international sales agents. You will learn how to negotiate strategic alliances, joint ventures, and navigate the complex legal and financial frameworks of global co-productions, managing multi-jurisdiction financing and cross-border risk-sharing.

  •  

Develop the analytical skills necessary to generate actionable industry insights. This module prepares you for your final Master’s Dissertation by teaching both qualitative and quantitative research methodologies specifically tailored for the cultural industries. You will learn how to conduct rigorous market analysis and develop an original thesis that contributes valuable knowledge to the entertainment management field.

  •  

Bridge the gap between academic theory and professional execution. During the Company Consulting Mission (SESAME), you will act as a consultant for two weeks, solving real-world strategic challenges (like digital transformation or new revenue models) for a TBS partner company. Concurrently, you will complete a mandatory 6-month professional internship at a renowned national or international company to kickstart your career.

Discover the program
career 1

Keys career outcomes

    • • Project & Production Manager

    • •Marketing, Communication & Distribution Officer

    • • Talent & Artist Relations Coordinator

    • • Financing & Strategic Support Analyst

    • • Events & Live Sector Manager

    • • A&R (Artist & Repertoire) Manager

    • • Video Game Producer

    • • Content Acquisition & Licensing Manager

Check all the career opportunities

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as a leading international start-up hub.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population, making it an exciting, vibrant space where you never know what the next big opportunity will come around the corner.

More about this campus

A truly international experience

languages (english & french)
1
campus
1
International students
1 %+
nationalities
1 +

Application & fees

HOW TO APPLY
Apply now

Degree applicants must hold

2-year MSc program (official degree)

3-year bachelor's degree (180 ECTS) OR
2-year degree (120 ECTS)
with 3 years of professional experience.

1-year MSc program (official degree)

4-year bachelor's degree (240 ECTS) OR
3-year bachelor's degree (180 ECTS)
with 3 years of professional Experience.

1-year MSc program (private degree)

3-year bachelor's degree (180 ECTS)

ENGLISH Language requirements

Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following:

• TBS English Test: B2 (free of charge)
• IELTS: 6
• TOEIC: 750
• TOEFL: 70
• Cambridge English First or Preliminary (160)
• Duolingo: 110

APPLICATION DOCUMENTS

• University degree certificate
• Academic transcript
• Curriculum vitae
• Motivation letter
• Recommendation letter (optional)
• Official English certificate*
• Passport scanned copy
• Passport-size photo

*if you didn’t complete your bachelor’s degree 100% in English or if you are not a native English speaker.

Access the online application form.

Upload the required application documents.

Pay the application fee.

Have an admission interview.

Wait for the resolution & confirm your place reservation fee.

Application fee: 100€ (non-refundable)

Tuition fee:

For holders of a 3-year bachelor’s degree:

• 25,650€ for the 2-year track (official degree)

• 18,500€ for the 1-year track (private degree with Online Preparatory Program)

For holders of a 4-year bachelor’s degree:

• 19,500€ for the 1-year track (official degree)

MoRe about fee & funding

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate into the country.

We work alongside the academic programs, providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquiries and alleviates the administrative burden and stress for our students. Any international student can benefit from our services, including full-time students and those joining our program as part of a university exchange.

More about the ISO

Meet us

meet us

News from the MSC

all news

FAQ

This MSc opens doors to careers in music labels, film and TV production companies, video game studios, streaming platforms, and cultural institutions. Typical roles include cultural project manager, content strategist, artist or talent manager, and marketing manager within entertainment industries. Based in Barcelona, a growing hub for creative and digital entertainment, the program connects students with companies across music, screen, and gaming sectors through internships, guest speakers, and live projects, giving graduates a competitive edge when entering this fast-evolving and highly sought-after industry.
Check all the career opportunities

You don’t need professional experience in music, film, or video games to join the MSc Cultural Management program, but a genuine passion for these creative industries is essential. Students come from varied backgrounds, including business, communication, arts, and humanities. The curriculum is designed to build solid management and marketing foundations first, then apply them specifically to music, screen, and video game contexts. This makes the program accessible to motivated candidates while still delivering specialized, industry-relevant skills valued by employers in these creative sectors.

 

The MSc Cultural Management: Music, Screen & Video Games blends creative industry knowledge with core management tools such as marketing, finance, project management, and negotiation. Courses cover topics like music industry economics, film and TV production strategy, and video game marketing, taught by professionals working in these fields. This dual focus ensures graduates understand both the artistic and business sides of cultural industries, a balance increasingly demanded by employers who need managers capable of protecting creative value while driving commercial results.

Barcelona is a recognized European hub for music festivals, film production, and a fast-growing video game industry, making it an ideal location to study cultural management. Students benefit from direct exposure to local companies, festivals, and studios, alongside a vibrant cultural scene that complements classroom learning. TBS Education leverages its location and corporate network to organize visits, conferences, and internships with entertainment industry players, giving students a real, immersive understanding of how cultural management works in practice within a dynamic, internationally connected creative city.

raduates are recruited by record labels, streaming services, film and TV studios, video game publishers, talent agencies, and cultural institutions such as festivals and museums. The diversity of the entertainment sector means career paths can range from artist management to digital content strategy or game marketing. TBS Education’s Companies & Partnerships team supports students throughout their job search with tailored internship opportunities, recruitment events, and direct connections to entertainment companies, helping graduates transition smoothly into music, screen, or gaming industry roles after the MSc.

Students in the MSc Cultural Management: Music, Screen & Video Games enjoy an international, creative environment shaped by Barcelona’s cultural energy, from concerts and film festivals to gaming events happening throughout the city. TBS Education’s Barcelona campus provides support for accommodation, visas, and student integration, along with clubs and associations connected to entertainment and creative industries. This environment allows students to network and explore their passions outside the classroom. Learn more about housing and student activities on our Student Life and Student Services pages.

Student Life
Student Services
msc cultural management

5 Reasons to choose TBS Education

#1

A triple accredited business school

#2

Live in Barcelona, a tech hub city

#3

A network of over 55,000 alumni

#4

Unique professional opportunities

#5

More than 100 projects supported by incubator
Master of science
Program content