MSc Digital Transformation & AI

  • Barcelona
  • English
  • Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • 1-year or 2-year track, depending on your academic background

  • For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Full Time
  • October 2026
Home Program MSc Digital Transformation & AI
Master of science

MSc Digital Transformation & AI

Become a leader in Digital Transformation and Artificial Intelligence for Business 

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Key information

  • Next meeting:
  • Campus: Barcelona
  • Teaching languages: English
  • Degrees:
    For the 2- year program : Master's degree
    For the 1-year program : Master of science
  • Duration: 1-year or 2-year track, depending on your academic background
  • ECTS:
    For the 2- year program : 180 ECTS
    For the 1-year program : 240 ECTS
  • Cost: Holders of a 3-year bachelor’s degree: 25,650€ for the 2-year track / 18,500€ for the 1-year track
    Holders of a 4-year bachelor’s degree: 19,500€
  • Formation pace: Full Time
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INTAKE CLOSING SOON. HURRY UP! APPLY NOW

AI in Action: Learn by Solving Real Business Challenges

Dual Expertise: AI + Business Strategy

The only program that turns you into a tech-savvy business leader.

Future-Proof Your Career in the AI Economy

Join the 89% of graduates working in high-demand AI and digital roles within 6 months.

About this MSc

In today’s rapidly evolving digital economy, Artificial Intelligence is transforming how companies operate, compete, and innovate. The MSc in Digital Transformation & AI at TBS Education – Barcelona integrates AI for Business with digital strategy, data-driven decision-making, and innovation management — preparing the next generation of business leaders.

This forward-looking Digital Transformation and AI program goes beyond theory. You will explore how Artificial Intelligence — including Generative AI, foundation models, and no-code platforms — can transform business operations and create new value across industries.

A significant focus is placed on the role of Generative AI in building scalable business solutions and reshaping customer experiences. You will develop the skills to navigate AI-related challenges and make responsible, ethical AI decisions in a fast-changing landscape.

With a clear focus on the future of work, this program equips you to become a change leader — helping organizations harness the full potential of AI-driven innovation while ensuring ethical and sustainable transformation.

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research. 

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Carlos CARRASCO

LinkedIn
master degree

key PROGRAM Features

Go behind the scenes of the digital revolution. You will visit major tech hubs such as: 

– Exclusive access to the Barcelona Supercomputer (BSC) and the 22@ Innovation District. These visits bridge the gap between classroom theory and real-world AI application. 

– Glovo, a Barcelona-based on-demand delivery platform that allows users to order anything from local restaurants, grocery stores, pharmacies, and more. 

– Blizzard Entertainment, a major hub for one of the most influential video game companies globally. 

Our faculty is a powerful mix of world-class academics and active professionals from top tech firms and innovation labs. They will equip you with the AI strategy and leadership skills needed to navigate the data-driven economy, ensuring you stay ahead of trends like Generative AI and automation. Some of our industry practitioners come from globally recognized institutions such as Google, MIT, and other leading innovation hubs, bringing cutting-edge expertise directly into the classroom. 

Theory is not enough. Our methodology is built on applied learning to ensure you can implement AI strategies from Day 1: 

  • Company Consulting Project:Solvereal challenges for partner businesses. 
  • Tech Mastery:Hands-on training inGenerative AI, No-Code platforms, and Synthetic Data. 
  • Case Studies:Analyzereal business scenarios. 
  • 6-Month Internship:A mandatory professional immersion to launch your career.

The program also includes certification pathways from top industry leaders, such as Google and either Amazon Web Services or Microsoft Azure (pending confirmation). Additionally, students benefit from free access to Google’s Gemini and paid access to selected OpenAI platforms, offering direct experience with the latest generative AI tools and ecosystems shaping the future of digital business. 

Be a responsible leader. You will master Green IT principles to reduce carbon footprints and ensure compliance with new regulations like the EU AI Act. We train you to lead ethical AI transformations, ensuring technology serves both business goals and society. 

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba

British distinction for management programs

aacsb

American Reference for Academic Excellence

Efmd Global Equis Accredited

European stand supported by EFMD

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11th

French Business School 2026

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9th

French Business School 2026

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10th

Grandes Écoles 2025

YOUR MSc JOURNEY

The TBS Education Master of Science programs can be completed in one or two years, depending on your academic background and professional experience.
Students with a 3-year bachelor’s degree usually enter the 2-year track (International Pre-Master + MSc program), while students with a 4-year bachelor’s degree or equivalent experience can join the 1-year MSc program directly.

The International Pre-Master is a gateway to a Master of Science for students with a 3-year bachelor’s degree (180 ECTS).

 

This year allows you to fit your studies around your professional or personal commitments. You’ll gain a solid foundation in management, finance, marketing, human resources, strategy, business analytics, and languages essential to your future career.

 

TERM 1

September to December

A core curriculum semester during which students will follow synchronous and asynchronous online courses.

TERM 2

January to April

An on-campus term that includes elective courses and an International Seminar.

More about the first year

Year 2 enables you to obtain a recognized master’s degree. It is open to students with a 4-year bachelor’s degree (240 ECTS) and/or who have completed Year 1.

 

This year enables you to specialize in a specific sector by choosing one of the 17 MSc programs available. It also allows you to gain valuable professional experience through a curricular 6-month internship. 

 

 

Term 1 & 2

October to April

The first two terms consist of specialized courses within the MSc program you chose.

Professional Expertise
Soft Skills Certificate
Company Consulting Mission

Term 3

6-month internship
Master dissertation

Program details

Explore the foundations of generative AI, low-code/no-code platforms, and practical tools to build AI-powered solutions. Learn how to prototype and implement AI technologies to support digital transformation.  

Understand how AI enables new business models, platform ecosystems, and data-driven decision-making. Learn to align AI strategies with organizational goals to create value and drive innovation.  

Dive into the ethical, societal, and legal implications of AI. Topics include fairness, explainability, and compliance with the EU AI Act, providing a framework for responsible AI use.  

Analyze how AI enhances personalization, web and social media analytics, and the use of synthetic data. Understand how to optimize customer experiences using advanced AI techniques. 

Learn how to manage digital change through agile project management, Green IT practices, and organizational readiness frameworks to drive sustainable innovation. 

Master technical and analytical tools such as causal inference, cloud-based AI systems, and data visualization to manage large-scale data projects efficiently. 

Explore the next wave of digital innovation through topics like quantum computing, AI for sustainability, and human-AI collaboration in the workplace.

Gain methodological tools for academic and applied research in the fields of digital transformation and AI, supporting the development of your final capstone project. 

Discover the program
career 1

Keys career outcomes

  • – AI Product Manager
  • – Digital Transformation Manager
  • – AI Transformation Consultant
  • – Digital Strategy Consultant
  • – IT Consultant
  • – IT Project Manager
  • – Data Analyst
  • – Business Analyst
  • – Product Manager (Digital / AI Products)
  • – Customer Intelligence Analyst
  • – Innovation Manager
  • – Digital Marketing Analyst
  • – Change Management Consultant
Check all the career opportunities

Testimonials

Marc MCAULIFFE

Alumni of TBS

“In the future, I envision myself at the forefront of digital transformation, leveraging the expertise and skills I gained during my time at TBS Education..“ 

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting edge of innovation, the city is renowned worldwide as a leading international start-up hub.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to do business internationally. In fact, it is one of the top 10 cities in the world for investment, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona hosts world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, and Sonar.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population, making it an exciting, vibrant space where you never know what the next big opportunity will come around the corner.

More about this campus

A truly international experience

languages (english & french)
1
campus
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International students
1 %+
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Application & fees

How to apply
APPLY NOW

Applicants must hold

2-year MSc program (official degree)

3-year bachelor's degree (180 ECTS) OR
2-year degree (120 ECTS)
with 3 years of professional experience.

1-year MSc program (official degree)

4-year bachelor's degree (240 ECTS) OR
3-year bachelor's degree (180 ECTS)
with 3 years of professional Experience.

1-year MSc program (private degree)

3-year bachelor's degree (180 ECTS)

English Language requirements

Applicants who are native English speakers or have completed their bachelor's degree entirely in English are exempt from language testing. All others must submit one of the following:

• TBS English Test: B2 (free of charge)
• IELTS: 6
• TOEIC: 750
• TOEFL: 70
• Cambridge English First or Preliminary (160)
• Duolingo: 110

Application documents

• University degree certificate
• Academic transcript
• Curriculum vitae
• Motivation letter
• Recommendation letter (optional)
• Official English certificate*
• Passport scanned copy
• Passport-size photo

*if you didn’t complete your bachelor’s degree 100% in English or if you are not a native English speaker.

Access the online application form.

Upload the required application documents.

Pay the application fee.

Have an admission interview.

Wait for the resolution & pay your place reservation fee.

Application fee: 100€ (non-refundable)

 

Tuition fee:

For holders of a 3-year bachelor’s degree:

• 25,650€ for the 2-year track (official degree)

• 18,500€ for the 1-year track (private degree with Online Preparatory Program)

 

For holders of a 4-year bachelor’s degree:

• 19,500€ for the 1-year track (official degree)

 

More about fees & funding

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate into the country.


We work alongside the academic programs, providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquiries and alleviates the administrative burden and stress for our students. Any international student can benefit from our services, including full-time students and those joining our program as part of a university exchange.

 

More about the ISO

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FAQ

Graduates move into roles such as digital transformation consultant, innovation manager, AI project manager, or business analyst within companies undergoing digital change across virtually every industry. The MSc Digital Transformation & AI prepares young professionals to design and implement new digital processes and AI-driven business models, a skill set in extremely high demand as companies worldwide accelerate their digital transformation strategies. TBS Education’s network of partner companies in Barcelona offers internships and recruitment opportunities directly tied to this fast-growing and future-proof career path.

Check all the career opportunities

A technical or IT background is not required to join the MSc Digital Transformation & AI, although an interest in technology and innovation is essential. The program is built for young professionals from business, management, or related fields who want to understand and lead digital transformation initiatives. Courses progressively introduce AI concepts, digital strategy, and process innovation, ensuring students without a coding background can still master the strategic and managerial aspects of digital transformation needed to succeed in transformation-focused business roles.

 

The curriculum covers digital strategy, artificial intelligence applications in business, process innovation, change management, and emerging technology trends. Students learn how to create new digital processes or modify existing ones, as well as how to design new value propositions enabled by AI and digital tools. This combination of strategic and technical knowledge prepares graduates to lead transformation projects within established companies or contribute to innovative startups, addressing the real and pressing demand for digital transformation expertise across industries today.

Unlike general business or technology programs, the MSc Digital Transformation & AI focuses specifically on the intersection of digital innovation, AI implementation, and organizational change. Students don’t just study technology in isolation; they learn how to translate AI and digital tools into concrete business value, modifying processes and creating new value propositions. This applied, transformation-focused approach, combined with TBS Education’s triple accreditation, ensures graduates stand out to employers seeking professionals capable of driving digital change rather than simply understanding it theoretically.

Graduates are recruited by consulting firms, technology companies, and traditional businesses across finance, retail, manufacturing, and services that are actively pursuing digital transformation initiatives. The cross-industry relevance of digital transformation and AI skills means career opportunities span almost every sector of the economy. TBS Education’s Companies & Partnerships team in Barcelona connects students with internships and recruitment events tailored to this growing field, helping graduates secure roles such as digital transformation consultant, innovation analyst, or AI project coordinator after graduation.

Students in the MSc Digital Transformation & AI benefit from Barcelona’s dynamic tech and innovation ecosystem, including startups, accelerators, and digital business events happening throughout the city. TBS Education’s Barcelona campus offers dedicated support for accommodation, visas, and integration, along with student clubs focused on technology and entrepreneurship. This environment allows students to extend their digital transformation learning beyond the classroom. Explore housing options and student community details on our Student Life and Student Services pages.

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5 Reasons to choose TBS Education

#1

A triple accredited business school

#2

Live in Barcelona, a tech hub city

#3

A network of over 55,000 alumni

#4

Unique professional opportunities

#5

More than 100 projects supported by incubator
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