TBS Education • International French Business School

MSc Communication & Brand Content

The TBS Education MSc Communication & Brand Content will equips students with specialized knowledge and practical skills in marketing, communication and brand content management.

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Campus: Toulouse
1
Months Full-Time
1 %
of graduates employed within 6 months

The program aims to enhance students competencies for professional roles in the fields of marketing, communication and brand content management, reflecting the latest industry trends and practices

It provides a strategic framework for communication, encompassing crisis management and advertising campaign execution, with a focus on both strategic planning and tactical implementation across various media channels.

The curriculum offers analytical tools for detailed performance analysis and develops managerial abilities for cross-departmental collaboration, enabling graduates to liaise effectively with finance, distribution, and product development teams within an organizational setting.

Designed for international students, this business program has been nationally accredited by a CGE (Conférence des Grandes Écolesquality label reserved for top business schools in France. This ensures high standards are met and allows you the opportunity to continue working on French soil after graduation in order to fine-tune your skills even more.

Perfect for those planning on working in the Marketing and Communication fields

Msc Label Cge

This MSc obtained the MSc label from CGE

Meet Us

A top-ranked Master of Science program

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By French Student Magazine "Le MOCI" (2022)
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Triple Crown Accreditation (EQUIS, AMBA, AACSB)
# 0
in French Business School Rankings

More about This Master Of Science Program

The program trains students to pursue a successful career in Brand Content Management and related communication activities

The program also prepares students to design, produce and manage communication tools and brand content campaigns for a brand. The manager has to be cross-functional: the manager masters the main strategies and tools needed to communicate an effective and clear positioning to the brand audience(s). 

In addition, the program provides the knowledge on strategic marketing thinking, while integrating a sustainability-driven mindset.

Reasons to choose this MSc:

  • For those with a foundation in marketing, management, or social sciences, this program is an excellent opportunity to enhance their expertise with specialized skills in brand content creation, brand identity and editorial strategy, while simultaneously deepening their understanding of digital communications and marketing.

  • This program is ideal for individuals eager to stay ahead of the curve by mastering emerging market trends and gaining proficiency in the latest communication techniques and software.

  • The program is particularly suited for those aiming to learn how to amplify a company’s media’s online influence and visibility, manage content production efficiently, or aspire to lead brand-journalism initiatives.

Calendar

Program Calendar Msc

Program Design

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.
Total number of hours: 345h

Academic requirements:

  • 4-year Bachelor Degree (240 ECTS) or equivalent

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

MSC Deadline to apply: July 30th

Career opportunities:

  • Brand content manager
  • Communication manager
  • Content manager 
  • Brand manager 
  • Social media manager
  • Marketing digital
  • Digital communications manager
  • Multi-channel manager 
  • Web marketing manager
  • Editorial project manager

TBS Education, A truly International Experience

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Campuses: Toulouse, Paris, Barcelona & Casablanca
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Students
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Nationalities
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FAQ

There are many institutions that offer marketing and management programs. However, not all of these programs are created equal. When choosing a school to study marketing and management, it is important to consider the quality of the program, the job placement record of the school, and the cost of attendance. 

Additionally, it is important to make sure that the program is accredited by a recognized body

With so many factors to consider, it can be difficult to know where to start.

TBS Education offers a Master of Science program on Marketing, Management and Communication on two of its campuses (Toulouse in France, and Casablanca in Morocco).

This program, taught in French and English, will give you all the knowledge and skills you need to launch your professional life. 

A Master of Science in Marketing, Management, and Communication could be the key to your future success. Here are three reasons why this degree could help you reach your goals:

1) This degree will give you the skills you need to succeed in today’s competitive marketplace. With courses in marketing, management and communication, you will learn how to develop and implement successful marketing campaigns, manage projects effectively, and communicate persuasively. These are essential skills for any successful business professional.

2) It will help you stand out from the crowd. In today’s job market, employers are looking for candidates with specialized knowledge and skills. By earning a MSc in Marketing, Management, and Communication, you will demonstrate that you have the advanced training and expertise they are looking for.

3) The MSc Marketing, Management, and Communication can open doors to exciting career opportunities. With a MSc like this, you will be prepared for management positions in marketing, advertising, public relations, and other industries.

Marketing and communication studies provide students with a solid foundation in the principles of marketing and effective communication. The ability to understand and apply these concepts is essential for success in any career, and marketing and communication studies offer an excellent introduction to these important disciplines. 

These programs also equip students with the skills necessary to critically analyze marketing and communication campaigns, identify strengths and weaknesses, and develop strategies for improvement. In addition, marketing and communication studies provide students with invaluable experience in working with clients, managing projects, and analyzing data. 

As a result, graduates of marketing and communication programs are well-prepared to enter a wide variety of industries and professions.

Managerial skills are more important than ever in today’s business world. 

The ability to effectively manage people and resources is essential for any organization that wants to be successful. 

There are a variety of managerial skills that are needed in order to be successful, including: planning, organizing, staffing, directing, and controlling. Each of these skills is essential in its own way and all must be mastered in order to be an effective manager.

Planning is perhaps the most important managerial skill. A manager must be able to develop a clear and concise plan for how the company will achieve its goals. Without a well thought-out plan, it will be very difficult to make progress. Organizing is also critical. A manager must be able to take the various elements of the plan and put them into a cohesive whole. This includes assigning tasks and responsibilities, establishing timelines, and making sure that everyone is aware of their role in the plan.

Staffing is another key managerial skill. A manager must be able to identify the right people for the job and then motivate them to do their best work. Directing is also essential. A manager must be able to provide clear direction to employees and make sure that they are working towards the company’s goals. 

Finally, controlling is also important. A manager must be able to monitor progress and make adjustments as necessary. Without these essential managerial skills, running a successful organization  would be very difficult.

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