TBS Education • International French Business School

MSc Marketing, Management and Communication

The TBS Education MSc Marketing, Management and Communication will give students a practical and theoretical understanding of how to expand businesses.

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Campuses: Toulouse or Casablanca
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Months Full-Time
1 %
of graduates employed within 6 months

This program is perfect for those planning on working in the Marketing and Communication fields in general regardless of the economic sector.

This course is not just about marketing techniques, but also covers operational expertise in traditional and digital tools that are necessary for any modern day business person or manager looking at their career growth potentials.

Designed for international students, this business program has been nationally accredited by a CGE (Conférence des Grandes Écolesquality label reserved for top business schools in France. This ensures high standards are met and allows you the opportunity to continue working on French soil after graduation in order to fine-tune your skills even more.

Perfect for those planning on working in the Marketing and Communication fields

Msc Label Cge

This MSc obtained the MSc label from CGE

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A top-ranked Master of Science program

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By French Student Magazine "Le MOCI" (2022)
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Triple Crown Accreditation (EQUIS, AMBA, AACSB)
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in French Business School Rankings

More about This Master Of Science Program

This MSc program provides students with an education about what conscious consumers are seeking from brands, as well as how these needs change over time so they can develop new offerings accordingly.

The degree focuses on both strategy development and communication skills that will help graduates become more successful managers or executives within organizations.

Those who graduate from this Msc program will have a clear understanding of how to detect market opportunities and breed innovation within their organizations, as they will be able to arbitrate between different strategic approaches. 

They will also acquire skills in selecting channels and communication strategies that best suit each strategy, while being aware there is no one-size fits-all solution for any given business environment.

The students will also learn how to set up relevant key marketing performance indicators through a number of applied company projects and case studies.

Calendar

Program Calendar Msc

Program Design

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.
Total number of hours: 450h

Academic requirements:

  • 4-year Bachelor Degree (240 ECTS) or equivalent

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

MSC Deadline to apply: July 30th

This Master of Science prepares you for the following job categories:

  • In BtoB and BtoC oriented companies:
    • Assistant Product Manager / Product Manager
    • Marketing Manager
    • Marketing Research Analyst
    • Content Marketing Manager
    • Assistant Brand Manager/ Brand Manager
    • Marketing Manager
    • External / Internal Communication Manager
    • Marketing and Innovation Manager
  • In BtoB oriented companies:
    • Sales Engineer
    • Business Development Analyst / Business Developer
    • Relationship Manager
  • In Communication agencies:
    • Account Manager
    • Advertising / Digital Advertising Manager
    • Media Planner / Social Media Planner

TBS Education, A truly International Experience

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Campuses: Toulouse, Paris, Barcelona & Casablanca
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Students
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Nationalities
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FAQ

There are many institutions that offer marketing and management programs. However, not all of these programs are created equal. When choosing a school to study marketing and management, it is important to consider the quality of the program, the job placement record of the school, and the cost of attendance. 

Additionally, it is important to make sure that the program is accredited by a recognized body

With so many factors to consider, it can be difficult to know where to start.

TBS Education offers a Master of Science program on Marketing, Management and Communication on two of its campuses (Toulouse in France, and Casablanca in Morocco).

This program, taught in French and English, will give you all the knowledge and skills you need to launch your professional life. 

A Master of Science in Marketing, Management, and Communication could be the key to your future success. Here are three reasons why this degree could help you reach your goals:

1) This degree will give you the skills you need to succeed in today’s competitive marketplace. With courses in marketing, management and communication, you will learn how to develop and implement successful marketing campaigns, manage projects effectively, and communicate persuasively. These are essential skills for any successful business professional.

2) It will help you stand out from the crowd. In today’s job market, employers are looking for candidates with specialized knowledge and skills. By earning a MSc in Marketing, Management, and Communication, you will demonstrate that you have the advanced training and expertise they are looking for.

3) The MSc Marketing, Management, and Communication can open doors to exciting career opportunities. With a MSc like this, you will be prepared for management positions in marketing, advertising, public relations, and other industries.

Marketing and communication studies provide students with a solid foundation in the principles of marketing and effective communication. The ability to understand and apply these concepts is essential for success in any career, and marketing and communication studies offer an excellent introduction to these important disciplines. 

These programs also equip students with the skills necessary to critically analyze marketing and communication campaigns, identify strengths and weaknesses, and develop strategies for improvement. In addition, marketing and communication studies provide students with invaluable experience in working with clients, managing projects, and analyzing data. 

As a result, graduates of marketing and communication programs are well-prepared to enter a wide variety of industries and professions.

Managerial skills are more important than ever in today’s business world. 

The ability to effectively manage people and resources is essential for any organization that wants to be successful. 

There are a variety of managerial skills that are needed in order to be successful, including: planning, organizing, staffing, directing, and controlling. Each of these skills is essential in its own way and all must be mastered in order to be an effective manager.

Planning is perhaps the most important managerial skill. A manager must be able to develop a clear and concise plan for how the company will achieve its goals. Without a well thought-out plan, it will be very difficult to make progress. Organizing is also critical. A manager must be able to take the various elements of the plan and put them into a cohesive whole. This includes assigning tasks and responsibilities, establishing timelines, and making sure that everyone is aware of their role in the plan.

Staffing is another key managerial skill. A manager must be able to identify the right people for the job and then motivate them to do their best work. Directing is also essential. A manager must be able to provide clear direction to employees and make sure that they are working towards the company’s goals. 

Finally, controlling is also important. A manager must be able to monitor progress and make adjustments as necessary. Without these essential managerial skills, running a successful organization  would be very difficult.

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TBS Education

1 Place Alphonse Jourdain
CS 66810 31068 TOULOUSE Cedex 7, France
+ 33 (0)5 61 29 49 49