3rd International Workshop on Innovation, Culture, and Tourism (WICT 2023)

March 15 and 16, 2023 in Toulouse, France.
Toulouse 1 V2

WICT 2023 Workshop Theme

“Transformations and transition(s) in the arts, culture and tourism sectors”

In conjunction with the Centre de Recherche en Gestion des Organisations (CREGO) of the Universities of Bourgogne, Franche-Comté and Haute-Alsace, and in partnership with the Association Internationale de Management des Arts et de la Culture (AIMAC), the Association Française du Marketing (AFM)  and the Association Française de Management du Tourisme (AFMAT), TBS Education will host the 3rd edition of the International Workshop on Innovation, Culture and Tourism on March 15 and 16, 2023 on its campus in Toulouse, France.

This 3rd edition aims to bring a theoretical and practical perspective to the ecological challenge and the consequent transition that the arts, culture and tourism sectors are facing. It is intended for doctoral students, teacher-researchers and researchers in management sciences, sociology and human sciences, as well as professionals in the sectors concerned.

wict23 partners

PROGRAM

MARCH 15, 2023

8.30 am – 9.00 am • Opening Session
Transformations and transition(s) in the arts, culture and tourism sectors

Today’s and tomorrow’s challenges for transformations and transitions in the arts, culture and tourism sectors

 

SUSTAINABLE MUSEUM: ARE VISITORS READY?
Juliette PASSEBOIS DUCROS, IRGO, Université de Bordeaux, France
Guergana GUINTCHEVA, EDHEC Business School, France

 

UNDERSTANDING THE IMPACT OF DIGITAL ON LIVE PERFORMANCES INDUSTRY: PROPOSAL FOR A SYSTEMATIC LITERATURE REVIEW
Margaux VALES, CREGO-RHESO, France
Yacine OUAZZANI, CREGO-CERMAB, France
Mathilde PULH, CREGO-CERMAB, IAE Dijon, France

 

HIGH MOUNTAIN GUIDES CONFRONTED WITH CLIMATE AND INSTITUTIONAL CHANGE
Thomas CURTET, Université Paris Dauphine – PSL, IRISSO, France 

Parallel Session A - Participation and inclusion of the public

 

CARING FOR POPULATIONS THROUGH ACCESS TO CULTURE: THE CASE OF EXCLUDED AND REMOTE AUDIENCES
Alice SOHIER, Université Rouen Normandie, France
Kenza MARRY, Université Rouen Normandie, France
Dania MOUAKHAR-KLOUZ, Université Rouen Normandie, France

 

THE MARKETING OF A HYBRID CULTURAL OFFER: AN EXPLORATORY STUDY OF THE “ARTS & SCIENCE” FESTIVAL CURIOSITAS
Ghofrane GHARIANI, RITM, IUT Sceaux – Université de Paris-Saclay, France

 

THE EFFECTS OF THE PERCEPTION OF THE ARTIST'S AUTHENTICITY IN THE CASE OF A CO-BRANDING STRATEGY
Dominique BOURGEON-RENAULT, CREGO, Université de Bourgogne, France
François H. COURVOISIER, HEG Arc – HES-SO, Switzerland
Joëlle LAGIER, CERIIM, Excelia Business School, France
Rémi BRÉHONNET, CERIIM, Excelia Business School, France

 


Parallel Session B – Territorial considerations and change

 

UNESCO WORLD HERITAGE RECOGNITION AND ATTRACTIVENESS OF MARGINALIZED REGIONS: FINDINGS FROM TWO PRE- AND POST-COVID-19 STUDIES IN SEJNANE - TUNISIA
Hanene OUESLATI, CREGO, Université de Bourgogne, France
Imen BEN SLIMENE, CREGO, Université de Haute-Alsace, France

 

THE NEW CITY LEISURE PARKS (CLP), BETWEEN HERITAGE, IDENTITY AND SOCIETAL INNOVATION: THE CASES OF THE HALLE DE LA MACHINE IN TOULOUSE AND THE GUNDAM FACTORY IN YOKOHAMA
Patrice BALLESTER, Euridis Business School, France

 

THE EFFECT OF E-WOM ON THE INTENTION TO VISIT A TOURIST DESTINATION: THE CASE OF TRIPADVISOR IN TUNISIA 
Hanéne HAMMAMI, ERMA, FSEGT – Université de Tunis El Manar, Tunisia
Afef SAHLI, FSEGT – Université de Tunis El Manar, Tunisia

Pierre-Jean BENGHOZI
Research Director at CNRS, Professor at the Ecole Polytechnique, Paris, and the University of Geneva. Moderator.

 

Jean-Lou FOURQUET
Blogger, Columnist and Trainer on climate change, innovative technologies and renewable energies.

 

David IRLE
Independant Consultant on climate change and green transition in the arts and cultural industries. Co-Author of “Décarboner la culture” (2021, PUG).

 

Angelika SAUERMOST
Director of the Quality Business Unit at the Regional Tourism Agency, Occitanie, France.

Parallel Session A - Transitions in the modes of valorization or governance of the creative industries

 

COMPANIES AS A NEW TALENT TRAJECTORY IN THE ART MARKET
Thomas BLONSKI, ESCP Business School, France
Pierre POINSIGNON, CEREN & i3 – CRG, Burgundy School of Business, France

 

AGGREGATION DYNAMICS OF CREATIVE TERRITORIES, BETWEEN TANGIBLE AND PERCEIVED FACTORS. THE CASE OF THE ART MARKET TRANSFORMATIONS IN PARIS.
Thomas BLONSKI, ESCP Business School, France
Thomas PARIS, GREGHEC, CNRS & HEC Paris, France
Pierre POINSIGNON, CEREN & i3 – CRG, Burgundy School of Business, France

 

EXPLORING THE DISCIPLINARY AND COGNITIVE GOVERNANCE SYSTEM OF THE CLASSICAL MUSICIAN-ENTREPRENEURS IN CHINA
You LI, CREGO, Université de Bourgogne, France

 


Parallel Session B – Innovation as a source of transformation

 

THE ROLE OF AUGMENTED REALITY IN ENRICHING MUSEUM VISITOR EXPERIENCE
Oumayma BEN MBAREK, ERMA, FSEGT, Université de Tunis el Manar, Tunisia
Kaouther SAIED BEN RACHED, ERMA, FSEGT, Université de Tunis el Manar, Tunisia

 

DEMYSTIFYING TOURISTS’ LOCAL COOKING CLASS EXPERIENCE: AN ACTIVITY THEORY APPROACH
Shuyue HUANG, Mount Saint Vincent University, Canada
Sunghwan YI, University of Guelph, Guelph, Canada

 

THE DEWEY MODEL OF ENQUIRY AS A SOLUTION FOR REGULATING THE PARADOX OF RIGOUR AND RELEVANCE: AN APPLICATION TO DOCTORAL RESEARCH ON THE TRAINING OF CREATIVE WORKERS
Cassandra HALLER, IncIAM, CERGAM, Aix-Marseille Université, France
Djelloul AREZKI, IncIAM, CERGAM, Aix-Marseille Université, France
Edina SOLDO, IncIAM, CERGAM, Aix-Marseille Université, France

MARCH 16, 2023

Meeting with the management team
Place du Capitole

Registration

Registration is open from January 1 to March 1, 2023.
Payment by credit card only.

Registration available soon

Flooring Installation

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Flooring Repair

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Sanding & Refinishing

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LOCATION

The workshop will be hosted by TBS Education on its Toulouse campus, located in the Compans-Caffarelli district. The Compans-Caffarelli district is just a few minutes walk from downtown Toulouse.

Toulouse is a dynamic business, cultural and educational center at the heart of Europe. Known in France as “La Ville Rose” (The Pink City) for its beautiful terracotta brickwork, it is ideally situated in the south-west of France, approximately two hours from the Mediterranean Sea, the Atlantic Ocean, and the Pyrenees mountains. European aerospace capital and home to more than 150 international companies, studying in Toulouse offers students a unique learning environment in a vibrant, cosmopolitan city.

Regularly voted the “Best Student City in France” by L’Etudiant for its quality of life, Toulouse is awash with culture, art, industry and architecture. Its excellent weather, relaxed atmosphere, and café and bar culture enable students to move easily between academic and social worlds. Whether your passion is for the mountains, the beach, art and culture, or French cuisine, Toulouse has something to offer everyone.

Getting here by car

The carpooling platform BlaBlaCar offers many trips to and from Toulouse. These car trips are sometimes faster than the train and always allow to meet new people 😉

Getting here by train

The Toulouse Matabiau train station is home to both trains and buses. It is a 5 minute walk from the city center and a 35 minute walk from the workshop venue, which makes train and bus a good option to get to us. You can reach Toulouse from most major cities via Bordeaux, Montpellier, or Barcelona.

For those who prefer public transportation to get to Compans-Caffarelli, they will want to take the subway – Line A – Direction Basso Cambo and change at Jean Jaurès station for Line B – Direction Borderouge.

Getting here by air

The Toulouse airport is located in Blagnac. A special shuttle (Tisséo Airport Shuttle – City Centre) costs €8.50 and leaves every 16 minutes. It will take you to Compans-Caffarelli in about 20 minutes.

ACCOMODATION

Hotels WICT 23

Novotel Compans Caffarelli

To book :
Send an email to h0906@accor.com with the reference/subject line “RESA TBS INNOVATION, CULTURE AND TOURISM” and mention that you benefit from the TBS Education special offer.

5 place Alphonse Jourdain
Toulouse
Tél : 05 61 21 74 74
h0906@accor.com

2 min by walk from our campus

118,53 €/night

(breakfast included)
(parking 15€/night)

 

Hôtel de Brienne

To book  :
Send an email to brienne@hoteldebrienne.com with the reference/subject line “RESA WORKSHOP TBS” and mention that you benefit from the TBS Education special offer.

20, boulevard Maréchal Leclerc Toulouse
Tel : 05 61 23 60 60
brienne@hoteldebrienne.com

2 min

119,50 €

(breakfast included)

The Social Hub

To book :
Send an email to corporate@thesocialhub.co with the reference/subject line “TBS at The Social Hub Toulouse” and complete table attached to his email

1, rue de Sébastopol
Toulouse
Tèl : 05 82 88 10 60
corporate@thesocialhub.co

1 min

99 € 

(breakfast included)

 

Odalys City Compans Caffarelli

To book :

Send an email to companscaffarelli@odalys.fr with the reference/subject line “RESA WORKSHOP TBS” and mention that you benefit from the TBS Education special offer.

39 rue du Béarnais
Toulouse
Tél : 05 34 44 27 11
companscaffarelli@odalys.fr

5 min

88,50 €

(breakfast included)

 

Ceramic Tile Flooring

Carpet Flooring Types

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Installation Process

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Care and Maintenance

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Vinyl Tile Flooring

Laminate Flooring Types

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Installation Process

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Care and Maintenance

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