CURRICULUM VITAE

Qualification

  • 2016 : PhD in Communication Sciences - Università della Svizzera italiana - Lugano
  • 2007 : Master of Science (MSc) in Psychology - Università Cattolica del Sacro Cuore - Milano
  • 2005 : Bachelor in Psychology - Università Cattolica del Sacro Cuore - Milano

Teaching Experience

  • 2019 : Assistant Professor in Marketing - Toulouse Business School - Toulouse
  • 2017 : Postdoctoral Researcher & Lecturer - Università della Svizzera italiana - Lugano
  • 2017 : Affiliate Lecturer - Bocconi University - Milano
  • 2016 : Adjunct Professor - Franklin University - Sorengo

Management Duties

  • 2019 : Assistant Professor in Marketing Toulouse Business School Toulouse
  • 2017 - 2019 : Postdoctoral Researcher & Lecturer Università della Svizzera italiana Lugano
  • 2017 - 2018 : Affiliate Lecturer Bocconi University
  • 2016 - 2019 : Adjunct Professor Franklin University Sorengo
PUBLICATIONS
    • PIZZETTI, M., P.SEELE, M.GIBBERT, "Unpacking the Unethical Gift: Gift Experience and Unethicality Assessment", Ethics & Behavior, 2019, vol. 29, no. 5, pp. 359-381

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    • MENDINI, M., M.PIZZETTI, P. C.PETER, "Social food pleasure", Qualitative Market Research, 2019, vol. 22, no. 4, pp. 544-556 [cnrs: 4, fnege: 4]

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    • PIZZETTI, M., L.GATTI, P.SEELE, "Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’", Journal of Business Ethics, 2019 [cnrs: 2, fnege: 1]

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    • VALENTINI, C., G.MURTARELLI, S.ROMENTI, M.PIZZETTI, "Digital visual engagement: influencing purchase intentions on Instagram", Journal of Communication Management, 2018, vol. 22, no. 4, pp. 362-381

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    • PIZZETTI, M., M.GIBBERT, "The value of gift personalization: current insights from the gift recipient’s perspective and future research directions", Journal of Consumer Marketing, 2018, vol. 35, no. 5, pp. 512-521 [cnrs: 4, fnege: 4]

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    • ORAZI, D. C., M.PIZZETTI, "Revisiting fear appeals: A structural re-inquiry of the protection motivation model", International Journal of Research in Marketing, 2015, vol. 32, no. 2, pp. 223-225 [cnrs: 2, fnege: 1]

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    • ORDANINI, A., L.MICELI, M.PIZZETTI, A.PARASURAMAN, "Crowd-funding: transforming customers into investors through innovative service platforms", Journal of Service Management, 2011, vol. 22, no. 4, pp. 443-470

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    • 2010 Best Paper Award The AMA SERVSIG International Service Research Conference
EXPERTISE
    • Marketing
    • Marketing Communication
    • Brand Management
    • Consumption Rituals
    • Corporate Misconduct
    • Corporate Social Responsability
    • Ethical Consumption
M.pizzetti

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