• Toulouse
  • English
  • 12 months
  • Full Time
  • September 2023

While all our MSc programs deal with Digital Marketing, this one offers you advanced professional expertise in the management of Web Marketing and social media.

You will learn to design and implement a Digital Marketing plan and manage a digital business and e-commerce.

The program brings you the tools, the techniques and the conceptual frameworks enabling you to develop an unforgettable digital customer experience.

The objective of this MSc is to train managers, analysts, coordinators and specialists in Digital Marketing and electronic commerce.

Classes provide in-depth, hands-on training in key digital and networked technologies, online marketing and sales techniques and cutting-edge behavioural analyses.

By the end of the program, students will have greatly expanded their digital culture and acquired the skills necessary to design, plan and execute digital strategies for customer acquisition, conversion and retention.

This MSc provides students of Marketing and Sales with a digital edge in today’s competitive job market.

Calendar

Program Design

Total number of hours: 450h

This program consists of five learning experiences rigorously designed to develop your managerial and operational skills in your field of professional expertise.

Professional expertise

Soft Skills Certificate

Consulting Mission

Master Thesis

In-company Work experience

Cameron GUTHRIE, PhD
Associate Professor of Digital Strategy and Analytics
Department: Information, Operations and Management Sciences

Academic requirements:

  • 4-year Bachelor Degree (240 ECTS) or equivalent
  • If you hold a 3-year Bachelor Degree, you must apply to our MSc preparatory program. Contact us for more information: international.admissions@tbs-education.fr

Language level:

  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

Required documents for application:

  • CV
  • Cover/Motivation letter/Statement of Purpose
  • Passport copy
  • Transcript of grades of your latest degree
  • Enrollment certificate or diploma
  • For the English MSc: B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • For the bilingual (French & English) MSc: B2 French test (DELF or TCF) if your studies were not 100% in French or if you are not a native French speaker & B2 English test (IELTS, TOIEC, TOEFL, CAMBRIDGE or DUOLINGO), if your studies were not 100% in English or if you are not a native English speaker
  • Letter of recommendation (not mandatory)

MSC Deadline to apply: July 30th

This Master of Science prepares you for the following job categories:

  • Traffic Acquisition Manager
  • Digital Brand Manager
  • Content Marketing Manager
  • Marketing Data Analyst
  • Community Manager
  • Entrepreneur
  • Digital Strategy Consultant
  • E-mail Marketing Specialist
  • E-commerce Marketing Specialist
  • Online Product Manager
  • Digital Marketer
  • SEO/SEA/SEM Specialist
  • UI/UX Designer
  • Web Designer/Developer

Fees : 18 500 €

The cost of this training includes:

  • All academic fees, including business visits.
  • Access to our virtual campus and all online educational resources.
  • Access to career starter services (CV workshop, business forum, etc.)
  • Access to the network of 49,000 alumni.

Funding:

  • SCHOLARSHIP: TBS is entitled to receive higher education scholarship students: mobility grants, state scholarships, merit scholarships (Eiffel, Marie Curie), TBS Foundation scholarships. (contact the school)
  • PERSONALIZED SCHEDULE: TBS welcomes students who wish to discuss their personal situation. TBS grants payment schedules from 1 to 6 instalments, or by monthly instalments during the course.
  • STUDENT JOBS: our student associations offer paid assignments on behalf of companies or individuals throughout the year.

Discounts and scholarships